Nintendo DSi

Buzz campaign proposal for Nintendo's what will you and i do? tagline, to coincide with the American release of their handheld gaming product, the DSi.

The "i" in the Nintendo DSi stands for I, the individual, so the base design is a clean world of happy, technicolor people.

Nintendo has conceptually set the bar for gaming decade after decade, and this buzz campaign for the DSi intends to widen their male-populated market by focusing on gender neutrality and casual gaming (as opposed to long-winded role playing games that have often deterred prospective gamers in the past).

Make your world a little bit brighter with the DSi from Nintendo. What will you and i do?